When I had my daughter and became a full time baby slave for a year, I decided I wanted to find a way to work from home and still be a hands on mum. Having read blog after blog about alpha mums who work from home and earn millions from their laptops I fancied a bit of that for myself. I don’t even need to be a millionaire, just a couple of £100k would be nice to start with. So I started planning how i would spend my new, modest fortune, by furiously pinning dream kitchens.
So the big question is what is it exactly that I am going to do from my home HQ? Annoyingly this question kept getting interrupted by another pressing question, should I get a desk? Which as you can imagine had inumerous sub questions on style, location, design. Sorry, I digress.
I’ve worked in marketing since university, longer than I care to admit, but always marketing some large corporation’s perfectly formed offering. Home craft businesses are all the rage on Etsy but this brought back memories of the kid who was always sat with their tongue sticking out and her eyes crossed as the teaching assistant did the cutting out and all she got to do was try and get some PVA glue somewhere on the paper plate. So making my own products to sell really was not the answer.
Sell yourself as a service. Now I am the wrong side of 30 and child birth for the oldest trade in the world to be my road to riches. However over the years I have genuinely toyed with the idea of running a premium phone line business from the spare room but having attended an all girl’s convent for my entire academic career, I am still unable to refer to man parts as anything more risqué than a winky without laughing. Plus the fact we currently live in a respectable road in a Victorian semi (hahahahah) with paper thin walls. I also quite like my husband and talking dirty to sad acts on a phone all day might be a step too far.
“To be successful do what you are passionate about” seems to be the go to mantra of the online business gurus. I find that about as helpful as being told to “chill out”, “just relax” or “forget about it”. I find it more useful, and more in keeping with the British “don’t claim to be anything more than mediocre or your friends will take the piss out of you” mind set, to think about what you aren’t that bad at. There is some merit in doing what you are good at and not throwing all of your past career experience away. I’ve always been “not bad at” copywriting and developing quirky brand campaigns which leads me back to marketing, but what?
This convoluted thought process led me to an article by the huffington post about Digital Mums, a flexible training program that promises to turn mums into freelance social media managers. Bingo… Where do I sign?